Sales Review: Supergirl #32

The buzz last month for DC Comics was around the multiple Bombshell covers that graced some titles. In a brilliant marketing move, DC made the covers not true rare variants but rather available in a 1:1 ration with the 'normal' covers. As a result, readers who are completists might buy both covers and not break the bank. And stores most likely ordered a bit more heavily to cover that possibility.



It seemed to work as most of the titles with a bombshell cover got a nice little boost in sales. Here is the sales coverage for June 2014 on ICv2:http://ift.tt/1jsqg2T



I still think this was something of a wasted opportunity to cast some light on the Supergirl book, even if it was through something as gimmick-y as a Bombshell cover. Red Daughter has been a very good story. Any publicity is good publicity.

Supergirl #33 was the penultimate chapter of Red Daughter (assuming you choose to ignore the out of context, odd characterization of Supergirl's Doomed appearances).



This issue included Supergirl coming home, fighting the Diasporans, and learning that the head Diasporan was actually World Killer 1. Pretty good second to last chapter, progressing the story and taking us to a place where a satisfying conclusion could be reached.

Sales remained relatively stable. Supergirl remained the 104 ranked book in sales, dropping about 300 units in sales from last month's 22783.



She seems to be in pretty decent company down there. At nearly 3 years in, she is selling as well as such touted newbies as Aquaman and the Others, Elektra, and New Vampirella.



But sales are still slipping, maybe slowly, showing the resilience of Supergirl's fans.



I truly hope that DC does some publicity for the new direction of the book. They certainly are doing that for the new Batgirl just around the corner.

Supergirl also stars in Justice League United. It is still fresh out of the gates with a nice mix of characters and a stellar creative team of Jeff Lemire, Mike McKone, and Dexter Vines.

This book is clicking on all cylinders and selling briskly at 62K. I am hoping that a strong Supergirl in this book might lead to some cross-pollination towards her new book. United is one of my favorite books right now so I am thrilled to see it selling well.



Can't wait to see the 'new' Supergirl.

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