Sales Review: November 2018

Perhaps it is that everyone has less cash to spend because they are buying holiday presents.
Perhaps it is that everyone has less money to put to floppies because they subscribed to the DCU streaming service.

But comics sales went down pretty badly last month. And the super titles were not immune. As always, head to ICv2 for coverage here: https://icv2.com/articles/markets/view/42021/top-500-comics-november-2018


You might recall that sales on Supergirl #23 were ludicrously high, perhaps bolstered by a foil enhanced Artgerm cover.

I thought fan favorite Doc Shaner being on art for Supergirl #24 might keep the ball rolling.

Supergirl #24 not only sported that spiffy Shaner art but introduced a suave Coluan into the mix. It had some fun Kara/Krypto fighting sequences. And we even saw how quickly Supergirl can become non-super if she taxes her system and isn't bathing in yellow sun.

Overall, not a bad issue. And definitely easy on the eyes.

So how did it sell.

Well, at least I can say it cracked the top 100 comics, eeking in just at #100.

It was ordered at a clip of 21,295.

I will remind you that the foil covered issue sold 44,775 units. Now that was unprecedented. But a loss of 50%? That's an ouchie.

And once you start sniffing near 20,000 in sales, I get worried. Remember, this book wasn't on the shelf for months while Man of Steel came out. It wouldn't take much, I would imagine, for DC to pull the plug.

I was pleasantly surprised with the Supergirl story (really most of the stories) in the DC's Nuclear Winter Special #1. It had a very high price point of $9.99 and wasn't advertised beforehand. It took word of mouth to reach me to think about picking it up.

And I think that price point kept it off the shelves a bit. By the time I got to my store, 4 hours after opening on Wednesday, there was only one left (which I grabbed).

It was ordered more than I thought it would be.

!7253 for a $10 book out of continuity is a pretty good haul for DC. I wish things like this were more like $5 or $6. I would be far more apt to purchase at a better price.

Anyways, start praying for the Supergirl book's survival.

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