April 2019 Sales

Looks like I missed the ICv2 article on April sales when it first came out and maybe that was a good thing. Here is the link: https://icv2.com/articles/markets/view/43193/top-500-comics-april-2019

I have been watching the sales on the main Supergirl title steadily erode for any issue not blessed with an Artgerm variant. The sales on Supergirl #29 with it's charming Amanda Conner variant continue the trend.

After a whole arc in space and an unappetizing opening chapter in the Superman Leviathan Rising special, I have to say that it might be time for DC to start thinking about who to let take over the book in Marc Andreyko's place. Or, more likely I fear, is waiting for the dreaded *Final Issue* label in some upcoming solicit post.

And that is because we once again find ourselves in the Dan Didio Supergirl Cycle of Death.

Step 1: Supergirl gets a creative team who wants to write her as angry and gritty.
Step 2: It doesn't sell.
Step 3: A new team comes on writing Supergirl as a young optimistic hero learning the ropes.
Step 4: Sales increase and stabilize in the middle of the pack.
Step 5: DC thinks it can do better.
Step 6: Cancel the book or go back to step 1

Proof is out there.
Step 1 folks: Loeb, Spencer, Green, Andreyko
Step 3 folks: Gates/Igle, Bedard, Johnson/Perkins, Orlando

Supergirl #29 came out in April.

In it an irate Supergirl seizes Rogol Zaar's axe and attacks.
Zaar's men call her The Queen, Lady of the Axe and swear allegiance.
The space-faring mystery behind Rogol Zaar is rushed to its ending in inane ways.

Not surprisingly, this dark Supergirl and stilted story didn't work for me.
But how did it sell?

It landed at the 94th slot in sales, having 19,550 units ordered.

The 20K mark always gives me pause.

So the question is will DC pull the plug? Or repurpose?
And I wonder still just why Orlando and Houser were pulled off the book just as it seemed to be hitting its stride.

Perhaps as interesting is that Naomi at #97 (selling 19,282) is considered a big enough hit to go to reprints.

I guess this is supply and demand talking.

I very much like the Naomi book. It has the feel of what a Supergirl book should be. Unlike the current Supergirl book which is a tongue-ripping, hand-removing, Omega Men spotlight book focusing on a Kara that isn't like the one which came before.

Posted in: Reviews