Sales Review: July 2019

I have been reviewing sales on this site for many years and usual I discuss some minor fluctuations all while wondering where all the fans are.

I think this month I have, for the first time, been stunned.

The sales for July 2019 came out recently and the best place to review them, as always, is over on ICv2. Here is a link:
https://icv2.com/articles/markets/view/43808/top-500-comics-july-2019

July was a 5 Wednesday month which meant overall comic sales were up from the prior July. No surprises there.

But looking at the actual numbers has me gobsmacked.

Supergirl #32 came out last month.

In it Kara and Jon team up to have a final showdown with Gandelo. Rogol Zaar shows up to join the party. This is a big part of the Unity Saga currently rolling through the Superman book, reuniting the Super-family.

While Marc Andreyko's run hasn't been a favorite, at least this issue was a crossover of a sort with the Bendis books. So how did it sell?

Supergirl #32 shipped 13,681 units, landing at #167 in sales.

That is pretty dismal. That is down significantly from 20,903 the prior issue was ordered, a drop of around 33%. 

The book seems to average around 18K, so regardless this is a big dip.

I'd say I was surprised but I'd be lying.

Let's take a look at other books.

Event Levithan #2 was another text heavy mystery yarn.

I have been delighted by the series as I mull over the clues and try to figure out who is under the mask.

It continues to be a healthy sell, coming in at 53K in orders.

I was thrilled when the Lois Lane book was announced. The creative team was dreamy. And just felt like it was about time for a Lois book to be back on the shelves. The first issue was fantastic.

So I was very happy when it came in at #46 in sales, pushing past the 40K mark in sales.

Interestingly enough, that was higher than both Superman and Action Comics. It will be interesting to see if there is a big drop in orders for the second issue.

Supergirl being at 13K is very worrisome.

Should I start the 'final issue' in solicits countdown again?

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