50 YEAR FLASHBACK - THE MIGHTY WORLD OF MARVEL #1...

Images copyright MARVEL COMICS

My senses reel as I realise that the above comic - The MIGHTY WORLD Of MARVEL #1 - came out a staggering 50 years ago today, though 'today' was a Saturday back then on the 30th September 1972.  What's that?  The date on the comic says 7th October?  Yes, I know - that was the way of things back then - most comics carried the date of the following week so that they'd have a full seven days' shelf-life before any unsold periodicals were returned.

This was a great comic, and a step up from various earlier reprint weeklies that had previously presented such Marvel tales.  For a start, MWOM had a few colour pages, as well as spot-colour, to distinguish it from the black and white ODHAMS PRESS publications from a few years before.  What's more, the number of colour pages actually increased a few issues later, beating its competition hands down for visual impact.  That didn't last too long though, and the internal colour was eventually phased out well before the mag's first year had elapsed.

However, the early issues of MWOM, containing The INCREDIBLE HULK, The Fabulous FANTASTIC FOUR, and The AMAZING SPIDER-MAN were something special to British readers who bought it at the time.  Over the ensuing weeks some readers called for full colour throughout, saying the comic could go monthly to accommodate this, but it was explained that UK comics were geared towards weekly publication, and that full colour on every page would be far too costly.  How times changed, as before the pandemic, UK Marvel mags (published by PANINI) carried around 76 pages, and each one was in full colour and the same size as the US mags.

And what's more, MWOM was still around until November 2019!  Okay, it hadn't been published non-stop since 1972, but it was revived in 2003 and had nearly a 17-year run comprising several volumes.  (A previous revival in 1983 only lasted 17 issues.)  So enjoy looking at how it all started (and dig that crazy free gift transfer), and remember, if you were around at the time, what it was like to wake up on an autumnal Saturday morning 50 years ago, and then rushing to the newsagents to buy this brand-new comic before it flew off the shelf.

Ah, happy days! 

Posted in: Cartoons