Thursday, 18 October 2018

Sales Review: September 2018


Sales for last month's books have been posted and I am starting to get nervous. It is a classic Anj move to look at sales (really orders) and think the worst. But when sales of your favorite character's book starts to hover around 20K, when it loses a third of sales in a couple of months, maybe I have a good reason to get nervous.

As usual, I love the analysis on ICv2. Here is a link to their coverage:
https://icv2.com/articles/markets/view/41597/top-500-comics-september-2018


Supergirl #22 came out in September, the second issue of the new direction of the book.

I will remind people that before the Bendis pause and the new direction, the creative team of Orlando, Houser, and Rocha seemed to be peaking. The book had Artgerm variants and sales were healthy.

A 'bold new direction' can be a jumping off point. The idea of Supergirl wielding an axe and leaving Earth is certainly bold and new but it will it be accepted? Seems like many like a Supergirl on Earth.


The book came in at #104 and only 22,115 issues were ordered. That is a relatively precipitous drop. It's not as if the book hasn't dipped this low during the Rebirth time period. But the concern is where will it bottom out.

Yes, I am concerned.


For reference, the monthly sales figures of the Rebirth era Supergirl.

Oh how I miss those 30K figures.



Meanwhile, Brian Michael Bendis seems to have found his footing on the main Superman titles. The Action Comics book has crackled for me. And the Superman book with it's gorgeous Ivan Reis art has been steadily improving.


Superman is selling close to 70K. Action is close to 60K.

While not mega-sellers, maybe what DC was hoping with all the 'Bendis is Coming' stuff, these are very solid numbers. Glad these books are finding a sizeable audience.

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