March Sales Review

March 2020 comic sales will definitely be an interesting month to look at as we move forward. This month was just on the cusp of the COVID pandemic, the shuttering of comic stores, and the beginning of social distancing.

As always, ICv2 does a great job of looking at sales. Here is a link:
https://icv2.com/articles/markets/view/45663/top-500-comics-march-2020

But this month was also fascinating for me because it again shows how dark Supergirl stories, stories where she is the villain in her own book, never sell and are never successful.

And we are at the bottom of the barrel.

Because March Supergirl #40 on the shelves.

You know, that story.

Kara is infected by the Batman Who Laughs, fights Wonder Woman, terrorizes Smallville.
At least she tries to burn this away ... but only after (once again) Krypto stops her from doing something heinous.

Also, to add one more layer to this rough story, the book was known to be cancelled.

So how do you think it sold?

The slow decline in Supergirl sales since the book was rolled into the post Man of Steel continuity continued.

The overall sales for Supergirl #40 between both covers showed 17895 units ordered.

It still pains me that this character, treated so well in the Superman-centric books, at a time when her popular culture presence is at its highest, is still being mishandled at DC Comics.

Comics as a whole were down in March as well.

The Superman books remain strong selling well above 30K when you add in the covers. I do wish they were selling higher.

Let's hope that comics get back on the shelves as soon as safely possible.

Posted in: Reviews